Why Digital Labour Must Be Recognised as Real Work

You order food. A rider delivers it in 20 minutes.
You scroll TikTok. A moderator flags harmful content.
You train AI. A Kenyan labels thousands of images.

This is digital labour — and in Kenya, it’s treated as “informal.”

Project~ETHER, supported by the Ford Foundation, is changing that.

Digital workers deserve:

• Minimum wage
• Health insurance
• Pension contributions
• Right to unionise

We’re advocating for legal recognition of platform work as legitimate employment.

Siasa Place has engaged policymakers in Nairobi, Mombasa, and Kisumu.